Exporters don’t live in their inbox. The growth team ran Syntr with Nova and carried every warm reply to WhatsApp, onto one timeline the whole team could see.
- more demos booked
- 2.6×more demos bookedvs previous quarter
- of positive replies moved to WhatsApp
- 38%of positive replies moved to WhatsApp8 weeks
- saved per rep, per week
- 11 hsaved per rep, per weekteam estimate
- Industry
- Trade intelligence SaaS
- Company size
- 200+ people
- Where
- India, selling worldwide
- Engagement
- Run it with Nova, Pro plan
- Their team
- A growth lead and four sales reps
- Products
- Outreach, WhatsApp, Email marketing, Inbox and CRM
- Numbers as of
- September 2026
Warm replies said ‘call me on WhatsApp’, and the conversation vanished onto a rep’s personal phone — and out of the CRM.
Nova built lists from trade-fair directories and wrote to each exporter in their own language; positive replies moved to WhatsApp with consent, beside the email that started them.
81 demos in a quarter against 31 the quarter before, with every conversation on one timeline.
The challenge
“Exporters would reply ‘call me on WhatsApp’, and the conversation moved to a rep’s personal phone. We lost the thread, and our CRM never knew it happened.”
- 31 demos booked in the previous quarter
- Warm replies moved to reps’ personal WhatsApp, invisible to the CRM
- No way to tell which sequence produced a deal
- Lists copied by hand from trade-fair PDFs
Who they wanted to reach
- Companies
- Small and mid-sized exporters in textiles, engineering goods, spices and chemicals
- People
- Founder or ownerExport managerHead of business development
- Markets
- Exporters shipping to the US, the EU and the Middle East
- Buying signals
- Listed in an export-council or trade-fair directory
- A new product line or destination market
- Recent shipments in the platform’s own data
What they did
- 01
Scanned directories into scored lists.
Nova read export-council and trade-fair directories and turned them into lists of exporters, scored by product category and destination market.
Nova - 02
Wrote to each exporter, in their language.
Nova wrote each email in English or Hindi and named the exporter’s own products and markets. Pre-send checks caught missing first names and broken links before launch.
NovaTheir team - 03
Carried warm replies to WhatsApp, with consent.
When a lead replied positively, Syntr asked to continue on WhatsApp and moved the conversation into the shared team inbox — beside the email that started it.
Syntr platform - 04
Qualified with a flow and a sample report.
An approved template sent a short sample of real shipment data; a WhatsApp flow asked for country and product before a rep stepped in to book the demo.
Syntr platformTheir team - 05
Closed and nurtured in one place.
Deals moved across the board, invoices went out from the deal, and leads who weren’t ready joined a monthly email nurture flow.
Their teamSyntr platform
“Exporters answer WhatsApp in minutes and email in days. Meeting them there changed the quarter.”
The campaign
Hi {first name},
{company} ships {product} — we track the importers who bought it in {country} over the last 90 days.
Want a free sample of ten of them, with volumes and contacts? I can send it on WhatsApp if that’s easier.
Shortened, with names and details changed. Words in braces were filled in for each person.
- Day 1Email in their language
- Day 3Follow-up in the same thread
- Reply“Continue on WhatsApp?” opt-in
- WhatsAppSample report, then a short flow
- DemoBooked by a rep, on the deals board
Results
| Apr | 9 demos (before Syntr) |
|---|---|
| May | 10 demos (before Syntr) |
| Jun | 12 demos (before Syntr) |
| Jul | 18 demos |
| Aug | 27 demos |
| Sep | 36 demos |
- Exporters emailed5,400Starting point
- Positive replies4107.6% of exporters emailed
- Demos booked8120% of positive replies
- 81 demos booked in the quarter, against 31 in the quarter before — 2.6×.
- 38% of positive replies continued on WhatsApp within eight weeks.
- Every WhatsApp conversation now sits on the same timeline as the email that started it.
- Reps estimate 11 hours a week saved on list building and follow-ups.
“The reply that used to die on someone’s phone now sits on one timeline with the email that started it. We finally know which sequence made the sale.”
What they learned
- 01Asking before moving to WhatsApp worked as a qualifying step: people who said yes were ready to talk.
- 02A small sample of real data on WhatsApp booked more demos than a calendar link.
- 03Writing in the exporter’s own language mattered more than a clever first line.
Adding pre-show sequences for the next trade-fair season, using the Events playbook.
Name withheld at the customer’s request. Figures, quotes and examples are drafts pending the customer’s written approval.
